You don’t need to be Steven Spielberg to make a good video presentation. But you do need to tell a story. Video marketing is becoming more popular and desirable on social media. Video is a powerful medium when done right. When done wrong, it can negatively affect your brand and reputation.
Here are 10 tips when creating a video message:
Get to the point quickly. Don’t bore the listeners with long, fancy music and intros. The audience won’t wait for special effects and they may turn you off. Get that video started!
Know your purpose. Why are you doing this video? To inform, to create a relationship, to entertain? This will help you create focus for your work.
Plan a structure. Get their attention with an interesting question or thought provoking statement. Then give them no more than three points or tips. Stick to your script to avoid rambling.
Change it up. If your video is more than one minute, insert pictures or change scenes every 3-4 seconds to keep attention. Audience attention spans are very short.
Use captions. Many people watch videos at work and shut off the sound so as not to disturb co-workers in the next cubicle. Captions allow the viewer to watch the video without having to be in a quiet spot. Captions also add to the clarity of the message if a word or sentence is unclear.
Look at the camera lens. Make sure you’re talking directly to the audience. Looking up, down, or away will give your video message an amateur feel. Do a test practice and play it back to see what your audience will see.
Amplify your sound. Raw video is popular. You don’t need fancy filters but the audience won’t forgive poor sound quality. Project your voice and invest in a good microphone. If you record through your laptop, your voice will sound tinny because the built in microphones are not very strong.
Project energy. A monotone voice will put people to sleep. Energy is contagious. So speak from your passion.
Get real. You don’t need a studio. You can take people on a journey outdoors and film from your favorite work spot or neighborhood place. The audience wants to know the real you. You don’t need fancy equipment. Just get started.
End with a call to action. What do you want the audience to do at the end of the video? Click on a link? Make a comment? Go to your website? If you don’t let them know what you want, they’ll do nothing.
Anybody can be effective on video. Follow these 10 tips to get started.
To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked on the Top 20 Most Popular courses for 2 years.
To learn techniques to overcome fear of speaking, read chapter 3 of Knockout Presentations.
To work with me contact DiResta Communications, Inc.