Good presenters get better jobs, receive promotions, make more sales and get more business. They also build a strong brand reputation. Consider Steve Jobs of Apple.He uses the platform to launch his new products to an audience that's engaged, excited, and eager to hear his message.
Now consider the launch of Google's new Nexus 1 phone. Here was an opportunity to create buzz for the new technology with their presentation. Instead of opportunity, the company became the target of much ridicule. Why? Because of their presentation. It takes seven seconds or less to make a first impression and the visual impact was immediately negative. The presenter used an overhead projector. Why would anyone use an outdated way of presenting when they are touting the newest technology? This was a disconnect for the audience. In addition, the presenter appeared nervous and dispassionate.
When launching a new product, companies must choose the best presenters. Speakers who are confident, dynamic, and passionate sell products. The impact of the presentation was negative. News shows mocked the presentation and this affected the brand reputation.
Whether you're launching a product, seeking funding, or pitching business your communication must be congruent. And be sure to put your very best presenter forward!