How often have you seen a talented expert with good presentation skills, derail when they spoke to the C-Suite? My clients have complained about this issue. Their direct reports lose credibility with senior management and don't sell their ideas. They then become dependent on the manager to give the high level presentations.
It's no different with consultants and vendors. They get to the C-Suite and lose an opportunity because they don't know how to adjust their presentation.
So, I went directly to the C-Suite and asked them what presenters should know when selling to the C-Suite....