For years I've talked about the power of three's. I advise my clients to present 3 agenda items, 3 main points, and 3 benefits. People remember things in three's.
Karl Bryan does a good job of this in his recent email, Anatomy of Growing a Business. Consider speaking in threes as verbal bullet points. Now imagine Karl is presenting this out loud. It would be easier for the audience to remember. But you be the judge. Here is his email:
I want to recap on the ideas we've gone over through the business development lessons and essentially the anatomy of a growing, thriving business.
An entrepreneurial fallacy, is an assumption that anyone can succeed at business with: • Desire • Some capital • Projected a targeted profit
There are essentially three key roles that need to be filled to set your business up for success: • The Mechanic • The Manager • The Entrepreneur
The four different stages of a business life cycle are: • Infancy • Adolescence • Growing Pains • Maturity
There are a few basics to know about Franchising: • Business Format Franchise • The Franchise Prototype • Franchise Prototype Standards
There are three main areas of business development: • Innovation • Quantification • Orchestration
7 specific areas you need to consider in your franchise prototype process: • Primary Aim • Strategic Objectives • Organizational Strategy • Management Strategy • People Strategy • Marketing Strategy • Systems Strategy
Wasn't this format easier to follow than reading a lot of long sentences? It's especially true for speaking.The best speeches are written for the ear, not for the eye. Creating a speech or presentation is as easy as 1-2-3. That means simple language, concise statements, and colorful words.