Trends in Leadership Communication

In an era of high volatility, how do leaders prepare for the future? What are the  emerging trends that shape how leaders connect with their teams and stakeholders?  What kind of communication is needed to enable leaders to excel?

Here are a few key thoughts.

1. Transparency is a Given. In an era of information overload, leaders who communicate openly and honestly build trust. People relate to humanity, not perfection.

Leaders who show vulnerability by revealing their challenges as well as their successes will model this trait for others; thus creating a culture of authenticity.

2. Storytelling is a Superpower. Reliance on data and numbers will leave employees uninspired. According to Daniel Kahneman, Nobel prize winning economist and author of Think Fast and Slow, states “No one ever made a decision because of a number.. They need a story.” The power of story cannot be underestimated. Stories convert complexity to simplicity, they make the message memorable and captivate the listeners. One of the best ways for leaders to share a vision and inspire employees is through story. Leaders can affect culture change through storytelling.

3. Leveraging Technology. Technology allows leaders to communicate faster, more frequently, and with wider reach. Whether it’s virtual townhalls, or social media, in a fast-paced digital world leaders can use technology to create inclusive environments and smoother operations.

4. Mastering Active Listening. The days of the :talking head” are gone. Stakeholders want to hear from the leader but they also want their voices to be heard. Leaders who practice and value active listening not only gain important insights but improve the performance of the company as well as creating an inclusive environment of belonging.

5. Flexible Messaging. Leaders must be able to turn on a dime. That requires the ability to pivot when necessary to adapt to a changing environment. They will need media training not only for themselves but for their teams. They’ll be required to respond to events with clarity, empathy, and alacrity.

Leaders who thrive in the future will value connection, authenticity, and adaptability in their communication.

What trends do you see that are influencing leadership communication? Share your thoughts in the comments.

To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked in the Top 20 Most Popular courses for 2 years.

To learn techniques to overcome fear of speaking, read Chapter 3 of Knockout Presentations.

To work with me contact DiResta Communications, Inc.

How to Communicate at a Wake

We attended the wake of my husband's friend. They had worked together at the back office of the NY Stock Exchange and were golf buddies. He passed away at age 78. He had been in the hospital so his passing was not a surprise. But it was still hard to believe he was gone.
When we entered the funeral parlor we met the adult son. After expressing condolences, my husband started to tell stories about his friend to the son.
The stories were comforting and enlightening. My husband confirmed that the deceased was a loyal friend and a good person. But the work stories about his skills and reputation were something new to his son. The son said, "I didn't know my father was technical." His face was filled with pride when he learned that his father was instrumental in keeping the trading systems running during 911. He enjoyed the stories of the personalities of the management who became dependent on his father during crises. Being in the same industry he could relate to the situations and he and my husband shared some good laughs.
Lessons learned: When communicating during a wake, step one is to offer condolences. Keep it brief and sincere. Share something positive about the deceased. If you knew the person, share stories to offer another dimension. It may be comforting for the family member to learn something new about their loved one.
End by letting them know what the person meant to you.
Let your conversation be a tribute to the deceased and bring light to the bereaved.
What stories have you shared at a wake that brought comfort to others? Share your experiences in the comments below. Let's learn from each other how to bring light in times of sorrow.

To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked in the Top 20 Most Popular courses for 2 years.

To learn techniques to overcome fear of speaking, read Chapter 3 of Knockout Presentations.

To work with me contact DiResta Communications, Inc.

The Fusion of Public Speaking and AI: Redefining Communication

In today's technologically driven world, artificial intelligence (AI) is being integrated into many aspects of life including public speaking.. From chatbots to driverless vehicles, AI's influence is reshaping industries and changing the way we interact with technology. And AI is making an important impact in the area of public speaking, transforming the way speeches are crafted, delivered, and received.

AI-Powered Speech Analytics

One of the most important AI  public speaking applications is speech analysis. Algorithms can evaluate speeches and presentations with impressive accuracy, providing feedback on  vocal  tone, pacing, and language usage.  Toastmasters International, some corporations, and of course speech coaches, have started using AI tools to enhance personalized feedback to presenters enabling them to fine tune their communication skills.

Beyond assessment, AI offers practical recommendations for improvement. For example,  AI can suggest adjustments to body language or vocabulary to increase clarity and impact. This real-time feedback allows speakers to see their video while being coached on a virtual platform instead of waiting to the file to be sent after a coaching session.  This simulates an in person coaching session whereby the coach films the client and shows the video immediately upon finishing the presentation. These AI public speaking tools are good practice tools for  reinforcement between learning sessions.

Content Generation and the End of Writer’s Block

Imagine no longer staring at a blank sheet of paper or a screen. In addition to analyzing speeches, AI is able to generate and curate content for speeches and presentations.. The Natural language processing (NLP) algorithms can quickly scrape the internet for a voluminous amount of data in seconds. With the proper prompts, AI can  identify relevant information, statistics, and anecdotes that can enhance a speech. AI  content generation tools can help speakers in crafting compelling stories by suggesting structure, key points, transitions and captivating titles. One cautionary note: Don’t assume that all content is copyright free. Edit the content in your own voice and insert personal examples.

This fusion of AI and public speaking shortens the speechwriting process and researches   credible and up-to-date information to back-up the message points.  Another benefit of AI is it can tailor content to specific audiences making sure the message resonates and is relevant to the particular group.   

Virtual Presenters and Audience Engagement

The increase in virtual communication platforms has given rise to  the integration of AI into public speaking. Holograms, natural language generation (NLG), and VR (virtual reality) create immersive environments. Virtual presenters can flex their delivery based on audience feedback. Given the insights they receive from AI, presenters can create deeper connections with the audience whether in person or virtual.

The Future of Public Speaking

The fusion of public speaking and AI is a paradigm shift in communication, offering  opportunities for speakers to hone their skills and connect with audiences on a deeper level. With continuing innovation,  AI will become an indispensable tool for speakers in all industries.

And while AI can enhance the efficiency and effectiveness of public speaking, it’s not a substitute for human interaction. It’s tempting to get caught up on the technology. But impactful communication requires authenticity, empathy, and real connection.  The best presenters will balance AI insights with human intuition and creativity to deliver compelling presentations. Remember: You are the brand.

What Kensington Palace Can Teach Us About Crisis Communication

To tell or not to tell. That is the question. When a crisis hits a company or institution what can you do so that it doesn’t blow up?  In January the public was told that Kate Middleton was going to have abdominal surgery and would not be fulfilling her duties until after Easter. The announcement occurred at the same time that King Charles would be treated in the hospital for a prostate issue. While King Charles was visible and didn’t deny his condition, we didn’t see or hear from Kate. The Palace said her surgery was planned. There was speculation about what was happening with her health. Was it serious? Over the weeks, curiosity turned to concern and even to fear for some Royal fans.  The family went silent. This led to wild imaginings and conspiracy theories. Was she in a coma? Was she dead? Was a divorce on the horizon? It created a media frenzy with pundits and media personalities sharing their theories and trying to decode the messages from the Palace.

In an attempt to quell the rumors, a past photo of Kate smiling with her three children was edited and sent out to the press. Quickly, the media rejected it because the picture had been doctored. It made things worse because it was dishonest. What we learned is that long silence on an issue and dishonesty, only serve to fuel the fire of gossip and controversy.

The first rule in crisis communication is get the story out and get it out fast. Otherwise, the media and the readers control the narrative. And give updates. Yes, Kate Middleton deserves privacy and time to heal, but she’s also a public figure. When she finally appeared in a heartfelt video, the public relaxed. While she may have been too ill to speak to the cameras, the Palace could have quoted her so that that the updates were her words instead of an official statement from a spokesperson.

Hopefully, the public and media will give Kate and her family the space that they need now that the truth is known.

So when it comes to communicating in a crisis

1. Plan a clear message.

2. Get the story out quickly.

3. Be transparent. Don’t lie. You’ll get caught and lose credibility.

In communication it’s all about the message. If you need assistance with your messaging contact www.diresta.com.

To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked in the Top 20 Most Popular courses for 2 years.

To learn techniques to overcome fear of speaking, read Chapter 3 of Knockout Presentations.

To work with me contact DiResta Communications, Inc.

Strategic Silence: The Art of Pauses in Persuasive Communication

Are you a strategic speaker? Talking too fast? Push the pause button. Persuasive public speakers know the key to influence is in the silence.

In a fast-paced world, where every second counts, it may seem counterintuitive to promote pauses. However, when pauses are used strategically they  can be a powerful tool to increase clarity, impact, and influence in the spoken word. Whether you're leading a meeting, giving a keynote speech or having a conversation, mastering strategic pauses can elevate your communication skills to new heights. Why are pauses so important?

The Importance of Strategic Pauses

When communicating, pausing punctuates a message to convey meaning and add impact. Pausing gives the audience time to receive and understand the message. The brain needs processing time and pausing gives the audience a break between thoughts.

Maximizing Clarity and Comprehension

 Pauses can also indicate transitions between ideas, allowing listeners to follow  the speaker's train of thought more easily. This signals to the audience that there is a new thought or topic about to be discussed.

Elevating Engagement and Connection

Strategic pauses play an important role in fostering engagement and connection with the audience. When used strategically pauses command attention, create anticipation, and build suspense, keeping listeners actively engaged throughout the communication process. Pauses can prompt questions from the listeners and establish a stronger connection with the audience. 

Increasing Persuasion and Influence

 Strategic pauses can be a powerful tool for changing attitudes, beliefs, and behaviors.
They can also underscore important arguments, highlight evidence, and enable listeners to feel emotions. By using strategic pauses, the speaker can create tension or suspense which will keep the audience on the edge of their seats. By using strategic pauses presenters can be more successful in persuading, shaping opinions, and driving action.

Mastering Strategic Pauses

To leverage the power of strategic pauses effectively, communicators must develop awareness, intentionality, and subtlety in their delivery. Here are some tips to consider:

1.     Engage in  Active Listening: Listen to a recording of your voice and look for places to insert strategic pauses for emphasis, clarity, or drama.

2.    Pause Intentionally: Introduce pauses at key points in your speech    to signal important messages segues, or changes in tone.

3.     Welcome Silence:  Most people are afraid of silence. Practice pausing longer than necessary to become accustomed to silence. Mark up your speech to visually anticipate the pauses. Pause one beat for a comma, two beats for a period and three beats to signal the end of a paragraph. Pausing will breathe life into your message.

4.     Read the Room: Be flexible with the use of pauses based on the content, audience, and purpose of your communication. Pausing too long could frustrate your audience.

5.     Solicit Feedback: Ask for feedback from colleagues, mentors and coaches to fine tune your use of strategic pauses and elevate your impact.

Conclusion

Strategic pauses are a powerful and underutilized speaking skill. Stop playing it safe in front of the room. Invite the audience on your speaking journey by inserting pauses into your presentation. The pay-off is greater clarity, engagement, persuasion, connection, and impact with your audience.  

In the words of Mark Twain, “The right word may be effective, but no word was ever as effective as a rightly timed pause.”

To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked in the Top 20 Most Popular courses for 2 years.

To learn techniques to overcome fear of speaking, read Chapter 3 of Knockout Presentations.

To work with me contact DiResta Communications, Inc.

15 Tips to Master Video Presentations

What do today's business presenters have in common with television anchors? They both have broadcasting skills. With youtube being the number two search engine and companies demanding online learning, public speaking has gone digital. According to Business Insider 2014, “About 50 million people in the U.S. now watch video on their mobile phone."  Public speakers who shun the camera will be left behind. The first step to being a master presenter is to understand the difference between in- person speaking versus video presentations. Here are a few tips for speaking in a digital media world:

1. A video recorded presentation is one way communication. That means you can’t read the audience and pivot in the moment to meet their needs. So it takes a lot of preparation to deliver a compelling message and provide value to your target audience.
2. In the case of teleconferencing, appoint a facilitator at each site to manage the technology and to facilitate the meeting. Be aware of delay time and plan for it by practicing longer pauses. Pause and silently count to four. That will allow enough time for the speaker to finish and for the listeners to hear the last word.
3. Know the time zone of your audience. It may be 8:00 a.m. in New York, but if it’s 2:00 p.m. in Amsterdam you don’t want to start the meeting with “Good morning”.
4. Display a visual agenda. People need a roadmap and it will keep the meeting or presentation focused.
5. Have a back-up plan. Be able to continue by telephone if the video fails. It’s a good idea to do a test drive of the technology 15 minutes before the presentation. As a hedge, send the PowerPoint deck in advance.
6. Make love to the lens. People don’t know where to look when speaking on skype. When you look directly at the caller, they see you looking down and you lose that eye connection. Try this instead: When speaking to them, look directly at the webcam. When you are listening, look at the caller.It’s uncomfortable speaking to a camera; yet that’s exactly what the presenter needs to do during webcasts and media interviews. In live presentations the presenter feeds off the audience reaction. With video, the presenter imagines the lens is a person. It’s important to maintain a steady gaze. If your eyes are darting you’ll be perceived as nervous or untrustworthy. And practice smiling and talking. Broadcasters do this easily. A serious delivery will weaken the likability factor.
7. Video is an energy drain. There is an exchange of energy between a speaker and an audience. When that energy is strong, it’s palpable. That’s not the case with video. As a result, you won’t convey energy the way you do in a live performance. For that reason, you need to pump up your performance on video. In a video the presenter can easily come across as flat. Push your energy higher than normal to have the same intensity level when you’re live and in person.
8. Minimize gestures. Wide, sweeping hand movements are distracting on video. Use fewer and smaller gestures. If seated, sit with both feet on the floor and lean forward at a 15 degree angle. Place both hands on the table. This is a confident speaking and listening position. You’ll be perceived as confident and it will stabilize you. Avoid excessive head nodding and jerky movements.
9. You are always on stage. If someone else is speaking, chances are you are still in view. Be careful about sloppy behaviors such as slouching, looking at your phone, side talking or looking bored. The presentation isn’t over until the camera is off.
10. You’ll look heavier on video. Video is two dimensional which flattens the presenter. I once was videotaping a client for a presentation. It was amazing that when I looked at her directly she appeared slim. When I looked through the camera lens she looked heavier.To manage the widening effect, dress for the camera.Remember that light colors enhance and dark colors diminish. A client of mine was unhappy with her video because she thought she looked heavy. She was wearing a boxy white jacket which gave her a wide appearance. We did a make-over. This time she wore a tapered navy blue jacket which had a slimming effect.Another way to look thinner on video is to stand at a ¾ angle with your hips back. If you’re in a close-up, drop your forehead slightly to avoid a double chin.
11. Wear the right colors. White and black are not good colors for video. White creates glare. It’s better to wear off-white or pearl grey. Icy pastel colors look washed out on camera and are not a good choice. Red can bleed or look muddy. A better choice is burgundy. Avoid stripes and large bold patterns. You’ll look like a TV test pattern. When in doubt, blue is a good choice for video. It films well and psychologically blue means trustworthy, conservative, stable.
12. Lighting is key. While lighting is important in a live performance, harsh lighting won’t be as damaging. On video, fluorescent lightening will highlight lines and shadows in the face and can also hurt the eyes. Use soft lighting that flatters your face.
13. Choose the backdrop carefully. When doing a video presentation always ask about the backdrop. If you’re filming from home, make sure you don’t have messy papers stacked up behind you. If you’re filming off-site, choose clothing that will work with the backdrop. Early in my career I was being filmed for a speaker showcase.  I asked the producer if my fuchsia suit would televise well. He said yes. Unfortunately. I asked the wrong question. I should have asked “What color is the backdrop?” When I arrived I found myself in front of an orange curtain. The fuchsia suit bled into the orange and looked terrible on film. This wouldn’t have been an issue in a live presentation.
14. You cannot be boring. Engagement is crucial.You have 5-10 seconds to grab attention in a video presentation. The key to success in video presentations is good storytelling and a highly targeted audience who will appreciate the value. Being boring is deadly in any venue. A live audience will show more tolerance by listening longer. If your video presentation is boring the viewer will click off instantly. A video presentation needs to have greater engagement. A measure of engagement, is how many people watch the entire video. According to Industry standards, a 15-20% complete viewing of a 2 minute video is considered a good engagement rate. That means most viewers are not watching the complete video.
15. The day of the talking head is over.To increase engagement, keep a fast pace. You need to keep the video moving. Add slides and images while you are speaking. Fly in bullet points as you speak. Keep the presentation brief. If it’s a formal speech aim for no more than 18-20 minutes. Sales presentations need to be crisp, engaging, fast moving, and brief.In my own experiment, I noticed that every time I reached for the fast forward knob, the picture would change. This happened continually as if the videographer was reading my mind. Intrigued, I started to look at the time. The frames were changing every four seconds-the same time I wanted to fast forward.

If you’re not producing video presentations you’re leaving money on the table. Your digital footprint is now an important part of your personal brand. Interviewers are asking for videos. LinkedIn now allows videos to be added to profiles. Video is the ultimate selling tool. It addresses the know, like, trust factor.

Video is not going away. To be current, you need to master video presentations.

What Hillary Clinton Can Teach Us About Using Your Voice

There’s been talk about Hillary Clinton’s coughing and whether she’s damaging her voice. It made me think of how speakers unknowingly abuse their voices. Often public speakers yell in order to project. Yelling is not only irritating to listen to, but will cause eventual hoarseness. It causes strain on the vocal folds. Presenters should request a microphone, project from the diaphragm, and not from the neck muscles. And incessant coughing can also cause damage. Coughing causes the vocal folds to forcefully slam together.

One of the bigger problems for professional and public speakers is laryngopharyngeal reflux, an inflammation near the back part of the larynx due to acid rising to that point. Thirty-five million people in the United States have acid reflux.

“This inflammatory condition causes the vocal folds to function less efficiently leading to vocal fatigue and poor projection,” states Dr. Thomas Murry, clinical director, professor of speech pathology in otolaryngology at the Voice and Swallowing Center of Columbia Presbyterian Medical Center, Columbia University. Reflux is most common among speakers because so many speakers are on the go, stressed and may have poor diets. Being aware of the symptoms of reflux can help speakers take preventative steps to take care of the problem.

The big five symptoms are:

• Vocal fatigue
• Lack of projection
• Hoarseness as the day wears on
• Throat clearing
• Increased phlegm in the throat

Preserving the Voice

To preserve the voice, don’t constantly clear your throat or talk over noise.  Instead, Murry recommends the silent cough technique.

The silent cough technique is a way to clear the throat without violently banging the vocal folds together. The silent cough is done by breathing in air and blowing the air out fast through your throat and mouth without making a sound. Immediately after the silent cough, you should tuck your chin down toward your chest and make a strong swallow. The silent cough often clears mucous that clings to the vocal folds or near them. The silent cough is an important element of vocal hygiene and helps to prevent unnecessary trauma to the vocal folds. It is especially important to use the silent cough after surgery to the vocal folds.

If the symptoms of reflux continue, go to the doctor before the problem becomes severe.

Another common physical voice problem is vocal paresis, a weakness in one or both vocal muscles manifesting in breathiness or fatigue. Both folds must come together symmetrically to produce a clear, resonant voice. Vocal paresis can be caused by a flu or viral infection. When the nerve is inflamed, the condition can last for six months to a year, causing the speaker to change habits to adjust to the inflammation. A monotone may be an indicator of a minor defect or partial paralysis. Also, public speakers who have difficulty projecting could have some vocal fold asymmetry. Tape yourself and listen to how you sound. Also, be aware if you find people asking you to talk louder. This may be an indication that you are suffering from vocal paresis.

Breathiness and Hoarseness

Women are more inclined to get polyps or nodules, which are growths that prevent complete closure of the vocal folds and create breathiness. “In females, the back part of the vocal folds never completely closes due to the way they are formed. So the female voice is always going to be a little bit more breathy than the male’s because of anatomy,” states Murry.

If you are suffering from breathiness, take action and get checked out. It is always better to be safe than sorry. The definition of the term “frustrated and feeling sorry for yourself" is to wake up to find that you’re hoarse when you have a big speaking engagement.

When hoarseness is the problem, first determine that there is no hemorrhage. Then start a process of hydration and steam. Public speakers should travel with a facial steamer. When staying in a dry hotel room, opera singers use them every hour for five minutes. Alternatively, you can make boiling water in your coffee pot, pour it into the ice bucket, and throw a towel over your head to reap the benefits of steam.

To avoid becoming hoarse, avoid alcohol, chocolate and caffeine before a speech. They will dehydrate the mucous membranes, causing hoarseness. Finally, after an all-day motivational program, get plenty of rest and drink lots of water. Before you climb into bed, toss out those mint chocolates on your pillow; they are a double whammy because the mint relaxes the lower esophagus and allows acid to come up.

Making a difference in the lives of your audience is done with your instrument—your voice. With proper breathing, voice training and vocal hygiene, your voice will be strong, healthy and you’ll master true vocal power.

How to Give a Eulogy When You're Not a Public Speaker

What do you do when a loved one dies and you're the person to give the eulogy? Last weekend I attended the memorial service of my friend, Linda who lost her battle to lung cancer at the age of 63. Memorial services are usually bittersweet. The service was beautifully inspiring and sad at the same time. The tributes from her sorority sisters gave an insight into her personality and the reader of her legacy left a powerful impression of Linda's contribution of the world. The soloist sang Linda's favorite song with feeling and his voice filled up the room with love.

The preacher read a passage from the Bible and eloquently spoke about Job, He told us that we had not lost anything. That Linda had been given to us as a gift and we shared that gift for 63 years. His sermon and his delivery were inspiring, uplifting, and impassioned.

While the preacher was a trained public speaker, the day may come when you are tapped to give the eulogy. You don't have to be experienced in public speaking to be effective. Here are six tips to remember when memorializing a loved one's life:

Develop a Time Line. If you don;t know where to begin, draw a horizontal line on your paper and mark down significant events or memories. It can be in 5 or 10 year intervals or any time frame that works.

Discover a Theme. Once you look at the timeline, you may see trends or stories that can be folded into a them. Ex. You always did it your way. You always went the extra mile.

Sequence your Ideas.Next, organize the most important and meaningful events and stories in a sequence that flows and is easy to follow. Don't give a biography of the person's entire life. Keep it brief.

Keep it Positive. Don't dwell on the failings or negative times unless it culminates in a story of the hero's journey. Interjecting humor can help lighten the atmosphere.Talk about the deceased in a positive light but do be genuine. What contributions did the departed make? How did the loved one make people feel? How would that person want to be remembered?

Speak from the Heart. It's fine to use a script or notes, however; tell stories. Don't sound like you're reading a text. If you knew the person, share your experience. Relive the moments and events and give people a sense of the person. And it's okay to cry. Have people nearby and take a minute to compose yourself and continue. The audience will understand.

Bury your Fear. Put your focus on telling the person's story and not on your nervousness.Jerry Seinfeld said it best when he quipped, "Most people would rather be in the casket than giving the eulogy." Remember it's not about you.It's about them.

What a Cashier Taught Me about Presentations

I went to the supermarket to pick up a few items. Not wanting to wait in line, I found a cashier who was without customers. She had her back turned as she was shuffling a deck of coupons. I approached her and stood there expecting her to stop what she was doing to serve me. She did not. She continued to organize the coupons and never said a word to me or attempted to make eye contact. She placed a rubber band around the coupons, put them in the drawer and without saying a word, started to ring up the two items.

It was like I wasn't there.

Viewing this as an experiment in communication, I said nothing. Neither did she. After ringing up the groceries she spoke for the first time. "$6.07, " she said. As I was digging for change she turned and talked to the other cashiers. I paid the bill and left. Talk about feeling invisible.

Yes, she was a young person being paid minimum wage but that's not an excuse for being rude. (Although I doubt that was her perception). I've had friendlier and more helpful service from others in her position. It made me think about what was being communicated by this cashier. By not acknowledging that I was standing in front of her I felt ignored and not valued as a customer. She had no idea of the impact of her silence and lack of friendliness. By not greeting a customer and avoiding eye contact, she tarnished the brand of the store. There was little difference between doing business with her and scanning my own groceries in the self service line. I left with a negative feeling about the supermarket although I've shopped there many times.

My husband reminded me that he doesn't like going to our local Thai restaurant even though the food is good and inexpensive. He dislikes the waitress who doesn't smile and looks annoyed all the time. He calls her "a pill". Think about it. He doesn't want to eat where the food is good because he doesn't like her attitude. She non-verbally communicates that the customers are an annoyance to her. She's creating a negative feeling.

How often do we minimize soft skills in the business world? Something as seemingly basic as greeting a person or making eye contact can have a big impact. It's part of your presentation. In graduate school, I waited tables at a  New York City fast food restaurant in the middle of Times Square. (That's another story). I quickly learned the ROI of interpersonal skills. A greeting, friendly tone, and a smile could yield a better tip.

There's a barista at my local Starbucks named Gus. He remembers everyone's name. When I walk in the store, he starts making my green tea because he knows my order. Gus makes customers feel special and I always ask for him.

So the point is this. We are always presenting ourselves and the organization we represent. McDonald's understands this. Every entry level worker greets each customer by looking at them and saying "Welcome to McDonalds". They are well trained because the company recognizes that communication impacts their brand. It's the intangibles that drive the tangible. The next time you have a meeting or presentation, be fully present, acknowledge the other person and whatever your topic, serve it up with a smile.

Boring to Brilliant Public Speaking: Make Dry Topics Dynamic

There are no boring topics-only boring speakers. Just about every audience and coaching client has heard me make that statement about public speaking. Recently, a client proved my theory at a corporate conference. He and his team were charged with creating a panel presentation to introduce the new compliance directives and expectations. Are you falling asleep yet? If you were a public speaker would you be panicking about how to keep people's attention? Unless the topic of compliance is your passion, or you're a trained actor, you'd be wondering how on earth you could possibly make this subject dynamic and interesting. But they did! Here's how:

The presenters wrapped a Star Wars theme around compliance. The presentation began with a Star Wars- like graphic slide complete with music and scrolling text.They substituted compliance terms into the text about the challenges of the galaxy.

After the slide faded to dark, the presenters walked on stage. When the lights went up the audience saw the panelists standing with lasers. The moderator walked center stage and spoke his opening line directly to the audience. But wait. There was more.

As the panelists were seated, the moderator looked around in surprise One of the panelists was missing. After much curiosity, the last panelist entered as Princess Leia dressed in white. She appeared as an imaginary hologram portending the future and then left the stage. She returned as herself and took her seat. By this time the audience was laughing, engaged, and revved up.

The panel discussion continued smoothly as the audience was truly primed to listen. Midway during the panel, to avoid any monotony, the panel called  R2D2, complete with sound effects in one of the slides. The moderator then announced a Question and Answer session.

And.just when you thought it was safe to be boring, the first questioner turned out to be Darth Vader in costume. He caused a commotion with his comments and his laser and was quickly escorted out by "security". The panel ended on a high note I'm sure it will be talked about for some time to come.

So what can we learn from this creative approach to a dry topic?

Wrap a dry topic in a dynamic, familiar theme. Movie and book titles are good sources for ideas.

Use music and sound effects to create excitement and emotion. This is especially potent when the audience recognizes a theme song. It can be as brief as a chorus or refrain.

Create visual interest. Props, graphics, and costumes are an alternative to slides. A prop can be a dollar bill or it can be people from the audience. The idea is to stimulate all the senses.

Trigger the element of surprise. The audience was not expecting Princess Leia and Darth Vader to appear in the audience. A simple magic trick or quick poll can be the source of the unexpected or unknown.

Leverage technology. Presenters don't have to rely exclusively on PowerPoint. Videotape an interview or talk to a remote site using live streaming.

Have fun. What made a boring topic exciting is that the presenters were having fun. Nothing engages an audience like laughter. When you're having fun, you abandon fear and become fully present in the moment and with the audience.

And that means never being boring again.